BRITA Professional has now added a new solution to its portfolio that was specifically designed for soft water regions with a high level of particle presence – the PURITY Fresh C50. Highest quality and freshness Great taste and perfect freshness – without compromising on quality – those are the benefits you will enjoy if you use the new PURITY Fresh C50 for preparing hot drinks. Thanks to its special active carbon blend, the PURITY Fresh reduces cloudiness, as well as organic impurities and unwanted odour and tastes from your water. Ensuring complete enjoyment. Developed specifically for potable water with increased particle presence it ensures optimum water preparation and consistent quality.